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A
The Ad Creative Course
✦
Curriculum
Instructor
What you get
Students
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A video course on ad creative
|
5 modules · 34 lessons
|
Buy once. Keep forever.
Make ads
that actually &
stop the scroll.
The Ad Creative Course is a video course for marketers, founders and in-house creatives who want to write, shoot, edit and test ads that perform — not just look pretty. Five modules. Thirty-four lessons. Lifetime access. No theory you've already read on Twitter.
Get instant access
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See the curriculum
Available now
34
Video lessons
5
Core modules
∞
Lifetime access
AI
Tools & prompts
Creative strategy
Sales psychology
Scripting frameworks
UGC briefs & casting
iPhone production
Lighting & audio
Static ad design
Editing basics
Creative testing
Reading creative data
AI for ads
§ 01 — Instructor
Taught by someone who's actually shipped the work.
Your instructor
10+ yrs in ads
FRASER — Instructor & Course Director
I've spent the last decade making ads for brands you've probably scrolled past at 11pm — DTC darlings, scrappy startups, and a handful of names you'd recognise. I've written hooks that hit, shipped scripts that died on the cutting-room floor, and learned what separates an ad that wins on the timeline from one that wins in the spreadsheet.
The Ad Creative Course is everything I wish someone had handed me when I started: a no-fluff system for going from blank page to performing creative, with the taste, structure and instincts to keep doing it on repeat.
Thirty-four video lessons across five modules. Watch in order, jump around, come back to it in two years. You own it.
— Fraser
Course Creator
§ 02 — Curriculum
Five modules. Thirty-four lessons. Zero filler.
01 / 05
Introduction & overview.
Meet your instructor, set up your toolkit, and get the lay of the land — what we'll cover, why ad creative is the highest-leverage thing you can get good at, and the five creative styles that are working right now.
Module 01
4 lessons
02 / 05
Creative strategy & pre-production.
Where good ads actually start. Sales psychology, finding inspo, ad breakdowns, review & social mining, deep research, scripting frameworks, concept planning, UGC brief creation, and how to cast creators that don't suck.
Module 02
13 lessons
03 / 05
Production & editing.
Filming on an iPhone, lighting and audio, making high-production video convert, ad format breakdowns, designing static ads that convert, the editing software I actually use, and editing basics. Ends with a free QA checklist.
Module 03
10 lessons
04 / 05
Creative testing & data review.
A repeatable system for making ad variations, structuring tests properly (with a guest session featuring Charley T), and reading creative data so it actually feeds the next round of work instead of paralysing it.
Module 04
3 lessons
05 / 05
AI tools for ad creative.
My current AI stack for ad work — using Claude to generate creative, Gemini for video analysis, AI voiceovers, and writing high-converting scripts with AI without it sounding like, well, AI.
Module 05
4 lessons
Stop scrolling. Start shipping.
34 lessons · 5 modules · lifetime access
Launch sale · Save $500
$1,499 $999 USD
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§ 04 — From past cohorts
"It’s the only course I’ve actually finished."
Buy it once.
Keep it forever.
Instant access to all five modules and every future update.
No subscription, no expiry, no cohort waiting list. Watch it on your own time.
Launch sale · Save $500
$1,499 $999 USD
↳
34 video lessons across 5 modules
↳
The common-mistakes QA checklist
↳
UGC brief, scripting framework & templates
↳
The AI prompt pack (Claude + Gemini)
↳
Lifetime access & all future updates
Get instant access
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Ad Creative Course.
A
The Ad Creative Course
✦
A video course for people who want to make ads that actually work — from a working creative. Buy it once, keep it forever.